This is a menu refresh for Woods Beer & Wine Company, based in San Francisco.
I was commissioned to update the existing Woods drink menu, as well as create a correlating food menu for the Joyride Pizza operating out of Woods’ Lowside location. Both menus are double-sided, bi-fold designs printed on legal-sized paper to be folded in half.
I chose to maintain the simplicity of the original beverage menu I was presented with to suit the hip vibe of the wine bar, actually simplifying it even more so. However, the menu adheres more strictly now to a grid structure, lending itself to legibility, modernity, and elegance.
The existing Joyride Pizza menu suited their brand, but was not harmonious with Woods’. For this specific location I reformatted Joyride’s copy to match the drink menu. Additionally, I implemented a symbol-based system to denote which items were available in a vegetarian, vegan, or gluten-free version, so as to reduce the redundancy that comes with listing each item and its allergen-free variants as separate items.